A Primer on Partial Least Squares Structural Equation Modeling (PLS-SEM). Joseph (Joe) F. (Franklin) Hair, G. Tomas M. Hult, Christian M. Ringle, Marko Sarstedt

A-Primer-on-Partial-Least.pdf
ISBN: 9781483377445 | 384 pages | 10 Mb

• A Primer on Partial Least Squares Structural Equation Modeling (PLS-SEM)
• Joseph (Joe) F. (Franklin) Hair, G. Tomas M. Hult, Christian M. Ringle, Marko Sarstedt
• Page: 384
• Format: pdf, ePub, fb2, mobi
• ISBN: 9781483377445
• Publisher: SAGE Publications

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Overview

A Primer on Partial Least Squares Structural Equation Modeling (PLS-SEM) by Joseph F. Hair, Jr., G. Tomas M. Hult, Christian Ringle, and Marko Sarstedt is a practical guide that provides concise instructions on how to use partial least squares structural equation modeling (PLS-SEM), an evolving statistical technique, to conduct research and obtain solutions. Featuring the latest research, new examples using the Smart PLS software, and expanded discussions throughout, the Second Edition is designed to be easily understood by those with limited statistical and mathematical training who want to pursue research opportunities in new ways.

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